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Anne Bologna on infusing creativity into ad tech

 

 

 

 

In Anne Bologna’s 25 years in advertising, she says, two major shifts have occurred. Photo: Chris Loupos


Specs
Current gig Chief strategy officer, iCrossing
Previous gig Brand strategy vp,...

4/14/2015

 

 

 

 

Each generation uses digital differently to consume content and shop for products and services, and marketers need to understand these differences to target their desired audiences on the devices they are most likely to be using.

 

M...

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