The name Bard means “Poet”, as Bard of Avalon by William Shakespeare, famous English literature referring to its linguistic or creative abilities. The name contains a geek root which suits Google's convention of names. When asking Bard the reasoning for his name he stated; ”thought Shakespeare would be a good role model for me, as he was a master of language and communication.”

In a world of international digital connections, there’s a need for making video and audio more accessible to all viewers. Mostly considered in the filmmaking sense, subtitles and dubbing are two ways to receive audio and video in a different language. The usefulness of these tools transcends more than just movies and TV shows.