Multilingual SEO is the practice of converting your website content into multiple languages. Users can search Google in specific languages to find your website in organic search results. Multilingual SEO allows you to expand to an international audience and drive more sales to your business.

The name Bard means “Poet”, as Bard of Avalon by William Shakespeare, famous English literature referring to its linguistic or creative abilities. The name contains a geek root which suits Google's convention of names. When asking Bard the reasoning for his name he stated; ”thought Shakespeare would be a good role model for me, as he was a master of language and communication.”