Whether you’re an English speaker living in Miami or elsewhere, chances are you don’t know where the words you know and use come from. You’re probably aware that a limited number of words – usually foods, such as “sriracha” or “croissant” – are borrowed from other languages. But borrowed words are far more pervasive than you might think.

The world is a melting pot of people full of diverse cultures and beliefs. Yet, in marketing, most brands only target their ads to appeal to a country’s majority culture. Omitting multicultural marketing leaves a huge pool of people unreached. Not only does it leave cultures and ethnicities completely unacknowledged, it means brands are missing out on entire demographics. That is a lot of sales potential that is unmet. Even if these demographics are investing in the brand, ha