Whether you’re an English speaker living in Miami or elsewhere, chances are you don’t know where the words you know and use come from. You’re probably aware that a limited number of words – usually foods, such as “sriracha” or “croissant” – are borrowed from other languages. But borrowed words are far more pervasive than you might think.

Multilingual SEO is the practice of converting your website content into multiple languages. Users can search Google in specific languages to find your website in organic search results. Multilingual SEO allows you to expand to an international audience and drive more sales to your business.