The name Bard means “Poet”, as Bard of Avalon by William Shakespeare, famous English literature referring to its linguistic or creative abilities. The name contains a geek root which suits Google's convention of names. When asking Bard the reasoning for his name he stated; ”thought Shakespeare would be a good role model for me, as he was a master of language and communication.”

As Google begins to develop more and more through the years, they have begun enhancing its ability to capture search intent. In the past, Google used search guidelines known as E-A-T: Expertise, Authoritativeness, and Trustworthiness to ensure the success of a product. Now add and E for Experience!