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Google Search Guidelines Now E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness

Updated: Feb 28, 2023

As Google begins to develop more and more through the years, they have begun enhancing its ability to capture search intent. In the past, Google used search guidelines known as E-A-T: Expertise, Authoritativeness, and Trustworthiness to ensure the success of a product. Now add and E for Experience!


Google has now developed an additional guideline, known as Experience. In order to ensure a high-quality search, the guideline known as experience can be demonstrated through independent reviews and supporting materials. Such as responses to comments, and content from the author and owner of the website. To ensure trustworthiness and reputability.



Google’s experience guideline acknowledges the value of first-hand experiences, despite Google stating that it is only one factor of a large whole. One example of the experience guideline would be analyzing how a financial scaling site is not trustworthy despite it being developed by a highly experienced scammer who is seen as an expert. Even though the experience guideline has a high level of verification. Google is looking for experts and expertise that deliver quality content that matches search intent. The importance of E-E-A-T is to be a useful tool as a part of the content marketing strategy and as a part of the search engine optimization (SEO) roadmap. To optimize the verification of pages online, Google created these guidelines in order to poorly rate pages that are designed primarily to deceive and connive.


Google will also assess how the main content is created. If the content is low-quality, spammy, lacking skill, or auto-generated, it will rate lower. The rating also takes into account pages based on ads, interstitials, and download links. If they obscure content or have no benefit, they can taint the quality. The quality of content that should be produced is unique, original, accurate, and comprehensive material.


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