In a world of international digital connections, there’s a need for making video and audio more accessible to all viewers. Mostly considered in the filmmaking sense, subtitles and dubbing are two ways to receive audio and video in a different language. The usefulness of these tools transcends more than just movies and TV shows.

The world is a melting pot of people full of diverse cultures and beliefs. Yet, in marketing, most brands only target their ads to appeal to a country’s majority culture. Omitting multicultural marketing leaves a huge pool of people unreached. Not only does it leave cultures and ethnicities completely unacknowledged, it means brands are missing out on entire demographics. That is a lot of sales potential that is unmet. Even if these demographics are investing in the brand, ha