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The Helpful Content Update

Updated: Feb 28, 2023

About the Recent Google Content Update

What does it mean for Marketers and Consumers?

What is Google’s “Helpful Content Update”?

It is basically a Focus on People-First Content!

The upcoming rollout of a change to its search ranking algorithm that’s shaping up to be the most significant in over a decade. They’ve branded the change: “The Helpful Content Update.” All the information creators should know about Google's The Helpful Content update is available under this link > Google recently announced.

The update targets mainly websites with large amounts of “unhelpful content”, or perhaps content “that seems to have been primarily created for ranking well in search engines rather than to help or inform people.” The change is part of an “ongoing effort to reduce low-quality content and make it easier to find content that feels authentic and useful in search.” Google aims to reward content that gives visitors a more authentic experience.

It is important to mention that this update currently impacts only English global searches, however Google plans to extend this update to different languages in the near future. This change is a site wide algorithm. That means: The “Helpful Content Update” affects your entire site — Therefore, a small amount of “helpful pages” in your website might not be enough to stop Google from penalizing the “unhelpful” ones.

Optimize Your Content in a Balanced Way

Optimizing your website’s content as well as the landing pages for top SEO performance isn’t a bad thing — just try not to over-optimize it! The idea is that you always make sure the added content value is authentic.

What is the difference between optimized and over-optimized SEO content?

Over-optimized content focuses on quantity rather than quality, typically describing the same thing multiple times in order to boost search engine rankings. Perfectly optimized content uses Google’s SEO best practices as guidelines and reflects the proper balance of valuable, educational content and popular keywords.

When Will The Helpful Content Update Go Live?

It could start as early as this week, but it could also take about two to three weeks to be completed. In addition, Google will also post on its ranking updates page when the rollout begins and let users know when it’s done.

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